The campaign, themed Stop Today. Protect Tomorrow., features the stories of survivors like Julie Nicholson, who was struck while running in San Francisco, and Jefohn Jefferson, who lost his father to a reckless driver. These accounts aim to humanize the statistics surrounding red-light running, which the Insurance Institute for Highway Safety reports has seen fatalities climb nearly 60% over the last decade, reaching 1,119 deaths in 2024.
Verra Mobility, which provides automated enforcement systems, points to local success stories to argue for the efficacy of camera programs. San Jose recorded a 28% drop in violations within two months of its program launch, while Merced saw traffic fatalities fall by nearly 50% after implementation. National data reinforces these findings, suggesting that large cities using safety cameras see a 21% reduction in fatal crashes, whereas jurisdictions that discontinue such programs often face a 30% surge in collisions.





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