Kaj Stromer Named Statewide Sales Manager at Springboard Wine & Spirits

The promotion coincides with a realignment of executive duties, as co-founder Elizabeth Corsini pivots her focus exclusively toward marketing and brand development. Corsini, who launched the firm in 2006 alongside CEO Sybil Ajay Sanford, cited Stromer’s ability to cultivate deep relationships with suppliers and customers as the catalyst for this transition. She noted that his track record of consistency and team-building made him the natural choice to oversee the company’s broader sales organization as it celebrates its 20th year in business.

For Stromer, the move represents a homecoming of sorts to a brand he championed during his tenure as a buyer at K&L Wine Merchants and Woodland Hills Wine Co. He characterized the company’s portfolio as increasingly resilient and credited the firm's unique culture for its continued performance. Sanford emphasized that the promotion serves as a testament to the company’s commitment to internal talent and long-term partnerships, underscoring that their business model relies as much on human connection as it does on their curated selection of boutique producers.