Genesis Sets $69,950 Price Tag for 641-HP GV60 Magma

The vehicle distinguishes itself through a suite of driver-centric technologies designed to bridge the gap between traditional combustion dynamics and electric precision. Central to this experience is the Virtual Gear Shift system, which mimics the tactile feedback and sound of a conventional transmission, complemented by a Drift Mode and a specialized SPRINT mode for track environments. The Magma-specific dual-motor setup generates 583 lb.-ft. of torque, supported by an Electronic Limited Slip Differential and 21-inch forged wheels to manage the surge in power.

Inside, the cabin shifts toward a track-ready aesthetic with performance bucket seats, suede upholstery, and orange contrast stitching. Tedros Mengiste, chief operating officer of Genesis Motor North America, described the release as a pivotal move to satisfy customers seeking a more visceral driving experience. The model will roll out initially to select retailers in California and New York, arriving in four distinct exterior finishes including the signature Magma Orange.