Cosmetic 360 Shifts Focus Toward Regenerative Beauty for 2026

Organized by the industry network Cosmetic Valley, the event hosts 260 exhibitors from over 20 countries, ranging from Japan and South Korea to the United States and Peru. More than 5,800 decision-makers are expected to attend to evaluate how regenerative practices can reshape the value chain—from raw material sourcing to final product design. Franckie Béchereau, director of the trade show, notes that the theme marks a departure from traditional sustainability, aiming for a beauty industry that gives back more than it consumes.

The 2026 program introduces several specialized zones, including a new area dedicated to nutricosmetics and an immersive "Biotechs 2045" installation hosted by Greentech. Major industry players such as Estée Lauder, L'Oréal, and LVMH Recherche will anchor the exhibition, joined by academic institutions and a Startup Village featuring 36 emerging companies. These sessions are part of a broader Cosmetic 360 Week, running from October 12 to 17, which includes B2B networking, industrial site visits, and a gala at La Maison de l'Amérique Latine.