HawkPartners Adopts Shared Quality Clearinghouse for Market Research

The partnership addresses a growing industry challenge: identifying sophisticated fraud and device automation that often slips past internal supplier controls. By leveraging DQC’s aggregated benchmarking, HawkPartners can now track respondent behavior across multiple platforms, effectively creating a credit-style trust score for the data informing its clients' brand and investment strategies.

"When the humans behind survey data are verified through a centralized source, our clients can have greater confidence in the insights that follow," said Kyle Manlove, Partner at HawkPartners. The collaboration is designed to catch patterns of coordinated fraudulent activity that remain invisible when viewed through the narrow lens of a single project. DQC CEO Bob Fawson noted that the integration reflects a shift toward shared accountability, where firms prioritize systemic visibility over siloed quality assurance processes.