ABCS Insights Secures $50M to Launch Connected Outcomes Era

The company, co-founded by Jerome Shimizu and Michael Sheng, spent six years developing the platform to identify why specific campaigns drive sales rather than merely tracking if they occurred. To scale this vision, ABCS has bolstered its executive leadership with veterans from Nielsen and NCSolutions. Deirdre McFarland, formerly of NCSolutions, joins as chief marketing officer, while Thalya Hamilton transitions into the role of chief client officer. These appointments round out a C-suite that includes CRO Tom Acquaviva, who previously helped scale Qualtrics to $1 billion in annual recurring revenue.

Volition Capital partner Sean Cantwell noted that the investment targets a shift in industry standards where legacy models fail to capture the full customer lifecycle. By leveraging large-scale, real-world purchase data, the firm intends to provide a consistent, causal measurement framework that spans every screen and retail channel. This capital injection and leadership expansion signal a move to challenge established measurement paradigms by treating advertising as a primary driver of business growth.