Whalen, who announced her departure in May, will stay with the company until September 4 before transitioning into an advisory position through November. Her successor brings a track record of scaling high-growth firms, a skill set Klaviyo co-CEO Chano Fernández identified as vital for the company’s current multi-product evolution.
Smith, a Boston native, credited the firm’s disciplined execution and its role in shaping personalized brand interactions as primary drivers for her decision to join. She joins the leadership team as Klaviyo continues to position itself as a key player in the AI-driven CRM space.





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