Retail Tech Pulse: Fleek’s $25M Raise and Morrisons’ Digital Milestone

Morrisons has reached a significant operational milestone, equipping its 100th store with digital shelf-edge labels in partnership with Vusion. The rollout replaces manual paper updates with Pick to Light functionality, allowing staff to guide online picking teams using flashing indicators. This shift is designed to streamline inventory management while freeing employees to focus on direct customer interaction.

Investment activity remains robust, underscored by the London-based startup Fleek securing $25 million in Series B funding. The company, which uses AI-native vision models to grade and list secondhand fashion, plans to use the capital to scale its global B2B marketplace. Meanwhile, Marks & Spencer is leveraging the Lily AI Product Intelligence Platform to refine its Google Shopping performance, automating product categorization to boost search visibility and conversion rates.

Leadership shifts continue to reshape the sector. John Elliott has departed his role as Starbucks’ EMEA Vice President for Technology and Supply Chain, while Costa Coffee has tapped Matthew Sisk as its new Chief Financial Officer, effective September 1. In the hardware space, AsReader is bringing its RFID basket-reading technology to North America, backed by new patent protections that allow for rapid, multi-item scanning at the point of sale.