NAVER D2SF Backs Virtual Entertainment Startup 23i

The investment underscores NAVER’s strategy to secure a foothold in the rapidly evolving digital talent market. 23i, led by CEO Hyungmin Kim, distinguishes itself by integrating internal technology pipelines—including quadrupedal and flying motion control systems—to streamline production for small creative teams. This efficiency allows for the rapid deployment of content designed to foster interactive, fan-participatory experiences that traditional entertainment models struggle to replicate.

Central to 23i’s portfolio is the virtual boy group WE GO-6, which utilizes a multi-persona concept to expand storytelling potential. For NAVER D2SF, the move aligns with a broader commitment to virtual content stacks, ranging from 3D engine development to motion capture. Sanghwan Yang, head of the venture arm, indicated that the firm is already looking toward potential synergies between 23i and internal entities like Motion Stage. By backing teams that merge technical implementation with narrative-driven fandom culture, NAVER aims to capitalize on the scalability of the global virtual artist market.