Sentinel Capital Partners Acquires Cake Decorating Leader DecoPac

DecoPac, which originated in 1982 as an internal supplier for McGlynn’s Bakery, has evolved into the world's largest provider of professional cake-decorating solutions. The firm’s current reach includes an extensive portfolio of licensed intellectual property from major entertainment brands and sports leagues, alongside its technology systems, CelebrationIQ and PhotoCake. These tools allow retailers to manage inventory and offer consumers personalized, on-demand edible images.

Sentinel Capital Partners, known for its investments in consumer-focused brands like Pet Supplies Plus and Spinrite, intends to leverage its strategic resources to help DecoPac expand into emerging sales channels. DecoPac CEO Cindy Hampton noted that the partnership will focus on broadening the company’s dessert formats and decoration options. While the financial terms of the transaction were not disclosed, the move marks a significant exit for Kohlberg, which has managed the business through a period of growth that now supports 649 employees. Legal counsel for the acquisition was provided by Kirkland & Ellis for Sentinel, while Harris Williams and William Blair acted as financial advisors to Kohlberg.