Infinix NOTE 60 Ultra Gains Royal Recognition in Saudi Expansion

The NOTE 60 Ultra, first unveiled at the 2026 Mobile World Congress in Barcelona, marks a strategic shift for Infinix into the premium segment. Developed in collaboration with Pininfarina, the device adopts an aesthetic inspired by supercar design, housing a 200MP imaging system and dual-way satellite calling capabilities that function independently of traditional networks. This focus on high-end engineering has earned the series a trifecta of industry honors, including the Red Dot, iF DESIGN, and Golden A'Design awards.

While the Ultra targets the flagship tier, the NOTE 60 Pro leverages the Snapdragon 7s Gen 4 5G platform to reach a broader audience. The model features an Active Matrix Display and a 144Hz 1.5K HDR screen, securing a Platinum win at the 2026 MUSE Design Awards. These devices arrive as Infinix solidifies its footprint in Saudi Arabia, where the company reported a 25% year-on-year increase in share of voice during 2025.

Beyond hardware, the brand has aligned its market strategy with Saudi Arabia’s Vision 2030 by embedding itself in local culture. Recent efforts include hosting large-scale FIFA World Cup 2026 watch parties for national team supporters. By combining digital innovation with localized engagement, Infinix aims to sustain its growth momentum within the Kingdom’s evolving technology ecosystem.