CLEAR Integrates Identity Verification Platform with Amazon Connect

The integration, announced in New York, targets the friction inherent in high-risk support interactions like password resets and account modifications. When a customer initiates a call, they may opt into the CLEAR verification process, receiving an SMS link to confirm their identity. Once verified, the system passes the result to the agent in real time, bypassing manual verification steps.

Brett Romanoff, EVP of CLEAR1, stated that the collaboration is designed to scale security across large enterprise contact centers. Amy Belcher, Director of Global ISV Partners at AWS, noted that the move is intended to prioritize customer experience by eliminating repetitive questioning. By offloading identity checks to the CLEAR1 platform, companies can minimize impersonation risks while potentially reducing overall handle times for support teams.