Gabriel Marketing Group and Brandi AI Secure Gold in 2026 Bulldog Awards

The Bulldog PR Awards, judged by an elite panel of journalists and industry veterans, highlight campaigns that demonstrate measurable shifts in communications strategy. The partnership between the McLean-based agency and Brandi AI focused on the necessity of aligning owned content with the authority signals required by AI models. By optimizing website architecture and launching a targeted blog series, the team ensured their expertise was accurately reflected in AI-generated answers to high-intent industry queries.

The results over a 120-day period proved significant. GMG saw its mentions in AI-generated responses jump by 830%, while its domain citation rate in Google AI Overviews surged by 6,186%. Beyond AI visibility, the campaign generated a secondary lift in traditional search metrics, including a 300% increase in click-throughs and the acquisition of new business leads directly linked to AI-driven discovery. Michiko Morales, president of Gabriel Marketing Group, noted that the win validates a fundamental change in how PR creates business value as AI becomes the primary gateway for buyer research.