The integrated market, co-hosted by the 28th Shanghai International Film Festival and the 31st Shanghai TV Festival, drew nearly 200 exhibitors. Official delegations from Brazil, Russia, South Korea, and Spain operated dedicated booths, while representatives from Jordan, Kazakhstan, Georgia, and Croatia focused on pitching local industry policies. During the event, Jordan’s Royal Film Commission joined the Belt and Road Film Festival Alliance, growing the coalition to 58 institutional members across 51 nations.
Organizers prioritized emerging media, with the inaugural Youth Creation Day focusing on artificial intelligence and micro-drama development. Digital integration played a central role in these negotiations; a new meeting reservation system facilitated nearly 300 cross-border requests, streamlining connections between global buyers and Chinese production studios. The Chinese Series Overseas Promotion Pavilion saw heightened engagement from platforms in India, Southeast Asia, and Europe, specifically regarding licensing for short-form content.
Chen Guo, Managing Director of the Shanghai International Film & TV Events Center, described the initiative as a vehicle for two-way empowerment, connecting Chinese creators with global distribution networks. This international appetite is reflected in the festival’s broader statistics: the 28th Shanghai International Film Festival received 4,100 submissions from 125 countries, with 82 percent of those entries marking world premieres.
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