Rashida Jones Joins Hårklinikken as Partner and Creative Advisor

Jones’s involvement stems from her personal experience navigating hair loss during postpartum recovery and the onset of perimenopause. Drawn to the brand’s rigorous, long-term scientific approach—which mandates a 12-month waiting period for postpartum clients—she credits the company’s customized treatment programs for her own results. Her new role will see her collaborating directly with founder Lars Skjøth on creative strategy and consumer engagement.

Since its founding 34 years ago, Hårklinikken has focused on the connection between scalp condition and hair growth. The company, which maintains a scientific advisory board and operates clinics in cities including New York, Beverly Hills, and Reykjavik, differentiates itself through non-pharmaceutical, personalized regimens. Skjøth noted that Jones was selected for her discerning focus on clinical data and patient outcomes, qualities that align with the brand’s methodology. Jones plans to leverage her background in storytelling to destigmatize conversations around hair health, framing it as a vital component of hormonal and identity-driven wellness rather than a superficial concern.