The collection premieres at the Summer Fancy Food Show in New York City, running from June 28 to 30. Drummond, whose media empire spans cookbooks and lifestyle television, described the venture as a natural extension of her long-standing personal affinity for confectionery. The products are manufactured using the small-batch techniques favored by the Texas-based Sweet Shop USA, a company operating since 1953.
Items in the collection are priced between $9 and $50, positioning the brand within the accessible premium gift category. According to Drummond, the recipes draw direct inspiration from the desserts she prepares in her own kitchen. The chocolates are scheduled to reach shelves nationwide this month, with retail placement confirmed at specialty gift shops and select Dillard’s department stores.
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