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Gigaverse Rebrands as TapIn to Pioneer the 'Contribution Economy'

Gigaverse Rebrands as TapIn to Pioneer the 'Contribution Economy'

The attention economy is losing its grip as Gigaverse pivots to TapIn, an AI-driven platform aiming to convert passive digital audiences into active contributors. By shifting focus from impressions to participation, the San Francisco-based company seeks to reshape how creators and brands build value within owned, interactive communities.

CEO and co-founder Omer Luzzatti argues that the current internet landscape is optimized for mindless consumption rather than meaningful exchange. TapIn intends to reverse this trend by providing a two-track ecosystem: a self-serve platform for independent creators and a white-label infrastructure for media companies and large organizations requiring deeper customization.

At the heart of the platform lies an AI engine designed to process live, unstructured conversation into organized, high-signal data. The system automatically groups questions, ranks contributions, and provides real-time translation to facilitate global engagement. These features are supported by a suite of tools including a pre-session "Green Room," integrated monetization options like subscriptions and ticketing, and a persistent layer that archives live sessions into lasting community knowledge. This transition from Gigaverse to TapIn marks a strategic move toward positioning the company as a foundational layer of infrastructure for the next generation of social interaction.

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