The campaign kicks off June 27 at the Greenpoint Terminal Warehouse, where a pop-up installation will recreate Peter Parker’s apartment. Visitors can explore the space for hidden details and sample the new Webberoni Pizza, a pie topped with a web-like pattern of shredded pepperoni and a two-cheese blend. Priced at $8.99, the pizza is designed to ensure pepperoni in every bite, according to the Detroit-based chain.
Little Caesars is extending the tie-in beyond the menu with custom Spider-Man-themed pizza boxes starting June 22. Beginning July 6, customers purchasing a Webberoni Pizza can collect one of three exclusive, weekly-rotating posters while supplies last. Greg Hamilton, chief marketing officer at Little Caesars, stated that the initiative aims to connect with consumers through cultural moments that resonate with family audiences. The film, directed by Destin Daniel Cretton and starring Tom Holland, arrives in theaters July 31.
Comments (0)
No comments yet. Be the first!