Lizzo Abandons New Album Promotion After Dismal Chart Debut

The stark commercial performance of “B-TCH” marks a significant decline from the standard set by her 2021 release, “Special,” which moved 69,000 equivalent units in its opening week. Despite a marketing push that included television spots and social media content, the new project failed to gain traction with listeners. Public discourse has since shifted toward the singer’s social media activity, where she has ignored the new material in favor of promoting older tracks like “About Damn Time” and her diamond-certified “Truth Hurts.”

Fans on platforms like X have openly questioned the sudden shift in focus, suggesting the singer is attempting to distance herself from the record’s poor sales. Critics and followers alike have pointed to the contrast between her current silence and her pre-release complaints regarding label support. Meanwhile, the album’s rollout has been further complicated by public tension with Nicki Minaj, who mocked the project’s low sales figures. Lizzo attempted to address the rivalry by releasing a remix of the album's title track, but the move appears to have done little to bolster the record's standing. While Lizzo previously described the album as a reclamation of her identity—citing a Katt Williams joke as the inspiration for its controversial title—the marketplace response has left the project struggling for visibility.