FØRTE Brings High-Protein Frozen Bars to Texas Costco Locations

Each bar packs 10 grams of protein—roughly 20% of the daily value—using a dual-protein blend and a lean list of just eight ingredients. By excluding erythritol, allulose, and stevia, the company is positioning itself to capture consumers who prioritize clean labels without sacrificing texture. With a density of 3.64 grams per fluid ounce, the product claims one of the highest protein concentrations currently available in the novelty category.

Market data suggests that while demand for protein-enriched snacks is surging, a significant consumption gap remains due to a lack of premium-tasting options. FØRTE intends to fill this void as it scales beyond Texas. Following the current regional rollout, the brand plans to reach Costco Midwest locations and national retailers including Sprouts Farmers Market and Whole Foods Market this fall, supported by an expanded flavor lineup featuring Vanilla and Birthday Cake.