CEO Scott Isaacs described the launch as a milestone for the brand, noting that it reflects renewed confidence in their long-term strategy and community footprint. This site marks the first time the Charlotte-founded chain has added to its roster since 2021, signaling a shift toward active investment and regional development.
The Concord space features the company's trademark wood-fired ovens and a full-service bar program. Beyond the menu, the restaurant is designed to function as a neighborhood hub for families and local gatherings. Alongside the dining experience, the launch brings new employment to the area, with the company emphasizing its ongoing commitment to local fundraising and charitable partnerships. Guests can expect a series of promotional events during the inaugural week following the June 22 opening.
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