ShipStation Global taps Amazon veteran Mark Honeyben to lead European growth

Honeyben joins the firm following a tenure at Amazon that included serving as Director for the UK and Europe, where he managed retail commercial and supply chain operations. His history with the tech giant also features notable milestones, including the UK launch of the Prime Now delivery service and a stint as EU Director for Entertainment Media. CEO Tom Madine cited Honeyben’s experience in scaling complex operations and deploying artificial intelligence as the primary drivers behind the hire.

The appointment comes as ShipStation Global seeks to bolster its support for merchants navigating a fragmented delivery landscape. Honeyben intends to leverage the company’s existing suite of tools to provide retailers with actionable logistics intelligence. He stated that the opportunity to integrate these brands into a cohesive competitive advantage for clients was a major factor in his decision to transition to the logistics platform.