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Sonesta and Rita's Italian Ice Partner for Soccer-Themed Giveaways

Sonesta and Rita's Italian Ice Partner for Soccer-Themed Giveaways

To help soccer fans navigate the summer heat, Sonesta International Hotels is deploying Rita's Italian Ice trucks to select properties in Philadelphia, Miami, and Jersey City. Each event will offer 200 complimentary custom ices, with flavors specifically curated to match the competing national team kits on the field.

The promotion kicks off on June 22 at the Sonesta Philadelphia Rittenhouse Square, where fans can sample Blue Raspberry or Green Apple to represent France and Iraq. The tour continues to the Signature Inn by Sonesta Miami on June 24, featuring Blue Raspberry and Lemon flavors for the Scotland versus Brazil matchup. The final stop is scheduled for June 25 at Sonesta Simply Suites Jersey City, pairing Lemon and Wild Black Cherry to reflect the colors of Ecuador and Germany.

This initiative serves as a localized engagement strategy for the hotel chain, which currently ranks as the eighth-largest in the U.S. By aligning the menu with specific national team colors, the partnership aims to provide an experiential touchpoint for guests and local residents during the busy tournament season. Each location will operate its treat truck for a three-hour window during match days, offering a brief, cooling respite for supporters.

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