Got Beef Replaces Traditional Marketing With AI-Generated Granny

Produced using the Kling video generation platform, Granny serves as the central advocate for the brand’s clean-label mission. Founder Benji Boyce reports that each viral-ready video costs between $100 and $200 to produce, providing a consistent voice that highlights the brand’s avoidance of additives. The character has already transitioned from social media feeds to physical billboard placements.

Got Beef operates with a total headcount of one, utilizing an automated pipeline to manage everything from product sourcing and packaging design to customer communications. By integrating agentic AI systems and models like Claude Code and Google Gemini, the company executes multi-step workflows that significantly compress time-to-market. The brand currently offers four varieties of grass-fed brisket jerky, including Salt & Pepper and Carne Asada, sold exclusively through its website.