Code3 Secures Dual Industry Honors for AI and Commerce Strategy

The agency’s recognition from Skai highlights a move away from manual advertising management. By implementing the Celeste AI platform across its portfolio, Code3 developed a standardized workflow for budget forecasting and cross-unit analysis. This transition yielded tangible results, identifying $839,000 in incremental revenue during the fourth quarter and boosting new-to-brand sales by up to 19% across three major clients. Furthermore, the firm reduced manual reporting time by 25%, allowing staff to pivot from data compilation to strategic decision-making.

Simultaneously, The Drum recognized Code3’s work with Elida Beauty, specifically the 'Beauty Runs Deep' campaign for POND'S, Noxzema, and Caress. By focusing on the cultural heritage of these brands rather than attempting a total repositioning, the agency tapped into existing consumer rituals. The strategy proved highly effective on major retail platforms: the content generated 10 times more views and 17.7 times more attributed revenue than standard brand-produced video, demonstrating that legacy brand equity remains a potent driver when paired with modern digital execution.