Globant Deploys Synthetic Operator for Automated Live-Stream Monitoring

The solution operates as an AI Pod, functioning alongside human teams to provide continuous surveillance of video and audio feeds. By automating the detection of critical issues—such as black screens, audio dropouts, and logo errors—the tool aims to eliminate the vulnerabilities inherent in human fatigue. Steven Polster, Global Managing Director for Globant’s Media & Entertainment AI Studio, noted that the system provides an intelligent layer that maintains focus where human operators might falter, allowing teams to prioritize complex decision-making over repetitive monitoring.

Beyond simple detection, the platform incorporates supervised learning to refine its models based on operational feedback, ensuring the agent improves its accuracy over time. It also offers automated escalation paths and step-by-step resolution guidance, shifting the burden of incident management. This scalable approach allows media companies to manage multiple live events simultaneously without the prohibitive costs of expanding human monitoring pools during peak broadcasting windows.