Katie Hunter, General Manager for Uber Grocery and Retail UK, confirmed the launch via LinkedIn, highlighting the potential for both planned purchases and last-minute gifting. The move follows a similar strategic push in the United States, where Uber Technologies recently integrated over 1,500 Ulta Beauty stores into its marketplace. Jodi Williams, Vice President of eCommerce at Ulta Beauty, noted that this omnichannel approach is designed to meet consumer demand for flexible, rapid access to beauty and wellness brands.
Hashim Amin, Head of Grocery and Retail for Uber in North America, emphasized that the shift reflects a broader consumer preference for convenience in the beauty sector. By streamlining the path from discovery to doorstep delivery, these retail partnerships aim to capture market share among shoppers seeking everything from skincare refills to fragrance gifts.





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