The assistant functions as a digital expert capable of navigating complex product catalogues while adapting to specific brand nuances. By leveraging Gemini technology, the platform offers real-time discovery and automated responses to consumer inquiries. Early testing with Myprotein yielded a 20.8% increase in average order value, alongside a 4.61% boost in conversion rates among repeat buyers.
Beyond immediate sales metrics, the system captures granular behavioral data intended to help brands refine their cross-channel strategies and identify specific gaps in customer education. Jo Drake, CTO of Platform at THG Ingenuity, described the deployment as a major step toward bespoke e-commerce, while Maureen Costello of Google Cloud noted that the technology enables a level of personal service previously unattainable at scale.
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