Sofa Club appoints Kate Preusse to newly created operations role

Preusse joins the furniture retailer with an extensive background in major UK brands, including Sainsbury’s, Argos, Mothercare, and Waterstones. Her career focus has centered on large-scale transformation programs, specifically managing complex workflows ranging from freight and warehousing to final-mile delivery and reverse logistics. At Sofa Club, she will be responsible for integrating these operational functions directly into the brand’s customer experience strategy.

Co-founder Tom O’Neill noted that Preusse’s expertise in building scalable processes will be critical for the business’s long-term sustainability. For her part, Preusse emphasized that her objective is to reduce friction in the customer journey while fostering a culture of clarity for internal teams. Her appointment marks a significant shift for the brand as it moves to formalize its operational foundations.