Stewart Golf cuts response times to one minute with AI assistant

The company, which operates across the UK and US, previously struggled with ticket backlogs that spiked during peak seasons like Black Friday. Managing support from a single British team meant weekend queries often stalled, forcing the business to consider a 50% increase in staff. Instead, they integrated the Crescendo platform, which draws from the brand’s existing knowledge base to handle chat and email inquiries.

Since the launch, the AI assistant resolves 75% of global inquiries autonomously, escalating complex issues to human agents only when necessary. Nathan Hooper, Head of Customer Experience at Stewart Golf, noted that the system provides a level of consistency previously unattainable. The partnership has effectively bridged the gap between automated workflows and the conversational quality customers demand, turning the support function into a scalable extension of the brand.