Best Buy Canada Taps Perion to Scale In-Store Digital Advertising

Thierry Hay-Sabourin, senior vice president of e-commerce and marketing at Best Buy Canada, stated that the move is designed to modernize the company's media offering through a programmatic-first approach. By moving away from traditional looping content, the retailer expects to unlock new advertising moments that provide greater value to agencies and brand partners.

For Perion, the deal represents a significant expansion of its enterprise-level infrastructure. CEO Tal Jacobson noted that the collaboration serves as a repeatable model for modernizing retail media networks on a global scale. The partnership focuses on sustainable growth and leveraging the high-traffic nature of Best Buy’s electronics stores to attract premium advertising demand.