Retail Tech Startup Weav Secures The White Company as Debut Client

For The White Company, managing over 100,000 SKUs across homeware, clothing, and beauty categories had long relied on manual WSSI (Weekly Sales, Stock, and Inventory) updates. By adopting Weav, the retailer has shifted to a system that updates automatically as sales figures and commitments materialize, allowing merchandisers to analyze data across product attributes beyond standard hierarchies.

Fiona Gaughan, Chief Commercial Officer at The White Company, noted that the platform has already streamlined their trading cycle. Phil Lawrence, co-founder of Weav, emphasized that the software was designed specifically to bridge the gap between cumbersome enterprise tools and the limitations of spreadsheets. The retailer plans to expand its usage of the platform to include SKU-level planning and automated re-buy suggestions in the coming months.