GUESS Watches Debuts Pride Collection Benefiting The Trevor Project

The new capsule features three distinct designs, each incorporating vibrant rainbow motifs and specialized finishes. The Joy model stands out with a 39mm gold-tone dial framed by baguette-cut crystals and a rainbow-striped silicone strap. Complementing this, the True watch pairs a champagne sunray dial with a full spectrum of rainbow crystal embellishments set against a gold-tone case.

For a more modern aesthetic, the collection includes a version of the best-selling Venix silhouette. This 42mm model utilizes a fully transparent case and dial, accented by a gradient frame in purple, orange, blue, and yellow. Brett Gibson, President and Chief Commercial Officer at GUESS Watches, noted that the collection serves as a medium for celebrating identity and belonging while amplifying resources for those in need. The watches are currently available as part of the brand’s broader commitment to social advocacy.