New Era Launches Knicks Championship Collection After 50-Year Wait

Tim Shanahan, Senior Director of Licensed Products at New Era, described the championship as a milestone etched into the franchise’s legacy. The collection is designed for both the players and the fanbase that waited decades for the title. Fans can now purchase the 2025-26 Finals Champs Locker Room 9FIFTY snapback, which features a white crown, black visor, and gold threading, alongside the Larry O’Brien Trophy insignia.

Beyond the locker room gear, New Era is offering several silhouettes—including the 39THIRTY, 9FORTY M-Crown, 9TWENTY, and 9SEVENTY Stretch-Snap—all adorned with a specific 25-26 Champions side patch. These items are available at the company’s website and the brand's flagship store at 300 Lafayette Street in New York City.