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European Wax Center Launches Retinol-Alternative Whipped Berry Kit

European Wax Center Launches Retinol-Alternative Whipped Berry Kit

Plano-based European Wax Center is expanding its signature SLOW line with the release of the limited-edition Whipped Berry Kit. The collection introduces the company’s first body care product featuring bakuchiol, a plant-derived alternative to retinol, designed to improve skin elasticity and refine texture between professional waxing services.

The new bundle, priced at $27.50, includes the Whipped Berry Body Balm and a travel-sized Body Polish, both packaged in a branded canvas tote. The balm utilizes a blend of Icelandic algae and bakuchiol, a formulation that clinical testing suggests enhances skin firmness and moisture retention. According to a four-week consumer perception study involving 32 participants, 91% reported a reduction in the appearance of fine lines and wrinkles, while 97% noted improved skin hydration.

Beyond its moisturizing properties, the kit incorporates narcissus bulb extract, an ingredient specifically included to help reduce the visible thickness of hair between appointments. The accompanying polish features raspberry extract and pumice to provide gentle exfoliation. Chief Commercial Officer Katie Mullen noted that the release aligns with the growing trend of extending facial-grade skincare routines to the rest of the body. The kit is available starting June 15, 2026, at all nationwide locations and through the company's website.

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