The report follows Lively’s appearance at a November 3 showcase for New York jeweler Brent Neale. She has kept a lower public profile amid the legal controversy, but the Star source described the event as part of a deliberate effort to rebuild her network, saying, “She’s done hiding out” and had been “schmoozing with all the right people.” The source said Lively would still take an appealing film role, but it was not her current priority.
Fashion has featured in Lively’s projects before. In 2015, she worked with sustainable label Amour Vert on a capsule collection for her lifestyle platform, Preserve, and later collaborated with Sam & Lavi. Elle reported that she helped create dresses and a jumpsuit and had expressed interest in eventually opening a clothing label.
Her business interests also include beauty and beverages. Lively launched haircare brand Blake Brown at Target in 2024 after seven years of development, she told Vogue. People reported on November 6 that her beverage company, which includes non-alcoholic mixer Betty Buzz and canned cocktail line Betty Booze, was winding down and would cease operations. Blake Brown remains a separate project.
The reported career rethink follows a legal fight with Justin Baldoni, her co-star in the 2024 film “It Ends With Us.” The Associated Press reported that Lively accused Baldoni of sexual harassment and retaliation; he denied the allegations and sued Lively, Ryan Reynolds and others for defamation and extortion. The parties settled in May 2026, weeks before trial was due to begin in New York. Terms were not disclosed. In August, the AP reported that a federal judge awarded Lively just over $400,000 in legal costs tied to Baldoni’s dismissed defamation suit.




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