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Rokid Debuts Automated AI Glasses Experience Center in Hong Kong

Rokid Debuts Automated AI Glasses Experience Center in Hong Kong

At Hong Kong's Harbour City, Rokid has unveiled the world's first unmanned retail space dedicated to AI-powered eyewear. The flagship location allows visitors to test and purchase smart glasses through a fully automated, self-service workflow, marking a significant shift in how the company engages with international consumers.

The Tsim Sha Tsui store features eight distinct zones designed for hands-on interaction with Rokid’s current hardware lineup. Users can test specialized capabilities including real-time translation, AI-driven search, and navigation, all projected via the devices' waveguide displays. By removing traditional retail staffing, the company aims to facilitate a faster, lower-pressure environment for shoppers to explore spatial computing at their own pace.

Zoro Shao, Rokid’s Vice President and Global General Manager, described the Harbour City location as a strategic launchpad for the company’s broader expansion across the Asia-Pacific region. This move follows a strong first half of 2026, during which Counterpoint Research identified Rokid as the global leader in AR and AI glasses by shipment volume. To drive early foot traffic, the company is offering a Rokid Joy Pack—a bundle including Rokid Max AR glasses and a portable entertainment station—to the first 500 purchasers. These promotional incentives extend through October 31 across various local retail partners, including Fortress and Optical 88.

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