Home Trends & Design Revamps Digital Platform for Trade Professionals

The modernized interface prioritizes efficiency for retail partners and trade clients, replacing older navigation with a contemporary, intuitive layout. Users can browse the company’s extensive catalog of handcrafted solid wood furniture—ranging from bedroom collections to dining sets—with significantly reduced friction in the sourcing and purchasing workflow.

Central to this relaunch is the Designer Club, a program integrated directly into the new homepage to support the specific needs of interior designers. By providing tailored trade advantages and focused support, the manufacturer intends to make its sustainable, handcrafted pieces more accessible for professional projects. According to the company’s marketing team, the digital showroom serves to mirror the craftsmanship of their physical products while offering partners a simplified, high-performance tool for business operations.