Topgolf Transforms Venues for Halloween With Themed Menu and Discounts

Starting October 17, guests can secure half-price bay reservations for Halloween night by using the promo code BOO. Beyond the discounts, the venues are incorporating Halloween-specific music playlists and themed decor to shift the atmosphere toward the holiday. The menu additions include a "Vampire Transfusion" cocktail served in an IV bag at select locations, alongside a "Cookie Butter Apple Crumble" and donut holes paired with a pumpkin spice injector.

CEO David McKillips noted that the company is leaning into the holiday to drive engagement, encouraging guests to show up in costume. For those looking to improve their game, the company is also offering a limited-edition Black Clover hat to the first 600 customers who purchase a lesson and gameplay package using the code SCARY. These promotions are active at most U.S. venues, though specific menu items and offer availability may vary by location.