Ask Proxy Launches AI Assistant Designed to Offload Mental Labor

The frustration stems from a common domestic reality: for many women, the problem isn't the execution of chores, but the invisible labor of planning and coordination. A study published in PLOS ONE involving over 2,200 participants found that 93% of women identify the constant thinking required to manage a household as the primary source of their mental burden. Landis, CEO of Peacock Parent, Inc., developed the platform to fill this void by functioning as an autonomous partner rather than a task-taker.

Unlike traditional AI agents that demand step-by-step instructions, Ask Proxy operates through text messaging and requires no complex training. The system uses a database of experts to provide timely, proactive nudges—such as suggesting birthday gifts a week before an event or curating summer camp options months in advance. The service operates on a subscription model starting at $29 per month, explicitly excluding advertising and data harvesting to ensure user privacy. By positioning the user as the client rather than the product, Landis intends to provide a tool that protects time instead of consuming it.