Cavinder Twins Join Azúcar Tequila to Drive Canned Cocktail Expansion

The Texas-based company, which produces its cocktails using 100% Blue Agave Blanco Tequila, real fruit, and agave nectar, is launching a regional expansion strategy centered on Dallas and Austin. Unlike competitors that rely on malt or wine bases, Azúcar is positioning its 5.5% ABV, 180-calorie product as a craft alternative for consumers seeking convenience without compromising on ingredient quality. The lineup currently features Classic Lime, Spicy Lime, and Passion Fruit flavors.

Owner Adam Weitsman stated that the partnership aims to pair a high-end product with voices that resonate with the brand's target demographic. The Cavinder sisters will oversee creative storytelling, social content, and experiential marketing to bridge the gap between sports culture and the brand's lifestyle appeal. Following the initial Texas retail rollout, the company plans to scale its reach through a direct-to-consumer model, aiming to establish the brand as a leader in the premium ready-to-drink segment.