The Global Disconnect Between Financial Intentions and Planning

Across eight markets in North America and Asia, individuals increasingly report that managing personal finances and health has grown more difficult over the last five years. This complexity has left many vulnerable; while a clear majority of people consider securing their family’s future and preparing for unexpected accidents as high priorities, only about one-third have implemented comprehensive plans to address these risks. The data highlights a particularly sharp divide in caregiving and retirement readiness, where the desire for security far outpaces the actual steps taken, such as drafting wills or naming insurance beneficiaries.

Kevin Strain, President and CEO of Sun Life, noted that the firm’s strategy is shifting to help clients translate these intentions into tangible results. By integrating asset management, health support, and protection advice, the company aims to simplify the decision-making process for individuals who feel overwhelmed by disjointed systems. This research coincides with a global rebranding for the organization, signaling a move toward more intuitive, unified client experiences designed to provide the clarity required to turn long-term goals into actionable, everyday financial strategy.