University of Maryland Adds AI-Focused Marketing Master’s for 2027

The program emphasizes hands-on experience through consulting projects and executive presentations, ensuring graduates are prepared for the modern digital landscape. Students will navigate coursework covering consumer insights and brand strategy while learning to deploy AI as a resource within professional marketing frameworks. According to academic director Judy Frels, the curriculum balances foundational marketing principles with the technical proficiency required to manage AI-driven campaigns.

This initiative arrives as the industry grapples with rapid technological shifts. With 81.2% of recent business master's graduates from the school securing employment within six months, the new degree aims to maintain that momentum by equipping students for roles in digital engagement and campaign management. Prospective applicants can now access the university’s graduate portal to begin the admissions process for the upcoming cycle.