The program provides a suite of perks aimed at frequent shoppers and those tackling major home renovation projects. Beyond the 10% reward credit, members gain access to free shipping with no minimum requirements, priority customer support, and early entry to exclusive sales events. These benefits are redeemable both through the company's online platform and at its physical retail locations in Houston and West Palm Beach.
General manager Rebecca Ginns noted that the move reflects the company’s ambition to dominate the luxury home sector by fostering a more engaged community. By incentivizing repeat business, the brand expects to capture a larger share of high-consideration projects. The membership model is specifically tailored for design-focused clientele and individuals undertaking multi-room interior updates, allowing them to leverage rewards flexibly over the course of their active subscription.
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