EP YAYING Brings Heritage Craft to MODE Shanghai Fashion Week

The brand’s presentation at Booth F17-01 in Jingyao Hongqiao focuses on the "YAYING Three Treasures": 6A-grade mulberry silk from Ningnan, Sichuan; snowfield yak down sourced from Aba and Nagqu; and Alashan white-on-white cashmere. Each material serves as the foundation for a collection that spans five distinct categories, ranging from the main line’s versatile workwear to the Blue Label’s integration of Miao and Yi embroidery techniques. By utilizing QR-traceable supply chains and in-house ateliers across Paris, Shanghai, and Jiaxing, the company emphasizes the provenance of its textiles.

Returning to the MODE platform for the second time, the label is moving away from low-price export strategies. Instead, it offers international buyers a comprehensive look at its manufacturing capabilities, including specialized embroidery, pleating, and leather goods production. This approach allows retailers to engage directly with the technical aspects of the garments, from the 15.5-micron cashmere fibers to the finished lifestyle items like porcelain and home textiles. Through this professionalized display of Chinese craftsmanship, EP YAYING seeks to establish its presence in the European, Southeast Asian, and North American markets as a high-end luxury player rooted in Jiangnan traditions.