The scale of this year's event represents a significant growth trajectory, occupying one additional hall compared to 2025. With 74% of participating brands arriving from outside Italy and nearly a third of exhibitors being new or returning entities, the exhibition serves as a critical commercial engine for the sector. Beyond the static displays, the program emphasizes interactive engagement through the Speed Legends exhibit—a collaboration with MotoGP featuring over 30 historic racing machines—and the return of the Dakar Rally presence in Hall 22.
Outdoor activities at MotoLive expand across 60,000 square metres, featuring freestyle motocross and charity races with icons like Troy Bayliss and Marco Melandri. President Pietro Meda and CEO Paolo Magri emphasized that the event remains focused on bridging legacy with future mobility solutions. To manage the influx of visitors, the organization has coordinated with local transit authorities to provide enhanced access and 15,000 parking spaces. The exhibition opens its doors to the public from 5 to 8 November, following two days dedicated exclusively to industry professionals.
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