Berry Bros. & Rudd Launches Membership Tiers for US Collectors

The new model moves beyond traditional retail by structuring client relationships into three distinct tiers: Green, Gold, and Black. Entry requirements are determined by an annual spend of $15,000, $50,000, or $100,000 respectively, or by maintaining an equivalent balance on account for future acquisitions. This initiative aims to bridge the gap between simple product procurement and the high-touch, community-based service the 328-year-old firm has long maintained at its London headquarters.

Claudia Chamberlain, head of the U.S. division, noted that the program reflects a shift in how American collectors interact with the market. Rather than purely transactional relationships, clients are increasingly seeking direct access to producers and exclusive, curated gatherings. Under the leadership of Jamie Ritchie—who previously directed global wine and spirits operations at Sotheby’s—the merchant is positioning these memberships to grant priority access to rare allocations and international events. The launch follows a series of strategic expansions, including the company’s recent entry into the fine wine auction sector and the appointment of new co-CEOs earlier this summer.