STIIIZY Scales California Retail Footprint to 65 Locations

The brand, which currently accounts for one in four vapes sold in California, continues to prioritize its home state as a testing ground for growth. Recent openings spanned San Jose, Hanford, Stockton, Vallejo, Seaside, and two locations in Riverside. Upcoming sites in Bell Gardens, Moreno Valley, Hemet, and the Eagle Rock neighborhood of Los Angeles will further solidify this reach.

Tak Sato, President of STIIIZY, emphasized that the state remains central to the company’s evolution, focusing on consistent product quality as legal access broadens. Beyond physical retail, STIIIZY is integrating itself into consumer lifestyles through high-profile partnerships with entertainment platforms like Insomniac and Rolling Loud. Engagement efforts at events such as Nocturnal Wonderland, where the brand hosted interactive booth experiences, reflect a strategy aimed at cultivating loyalty outside traditional dispensary walls. Founded in 2017, the company now employs over 1,700 people and claims the title of the largest private cannabis firm in the United States.