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Insurance Pro Joins Integrity to Scale Hispanic Market Reach

Insurance Pro Joins Integrity to Scale Hispanic Market Reach

Dallas-based insurance distributor Integrity has entered a strategic partnership with Kissimmee-based Insurance Pro, an independent marketing organization specializing in bilingual financial and health services. The deal aims to leverage Integrity’s proprietary AI-driven technology suite to accelerate growth for the Florida firm’s expanding multi-state operations and extensive agent network.

Insurance Pro, led by founders Juan Carlos "JC" Doitteau and Adlyn Milena Lugo, has built its reputation over the last decade by prioritizing a service-first approach within the Hispanic community. The firm’s reach is bolstered by its long-running Spanish-language radio program, "Salud y Vida," which connects with over 800,000 listeners annually. By integrating into the Integrity partner network, the agency gains access to the IntegrityCONNECT platform and the Ask Integrity AI assistant, tools designed to centralize contract management, CRM workflows, and lead generation.

For Doitteau and Lugo, the partnership represents a shift toward data-driven efficiency without sacrificing the firm's core emphasis on empathy and client relationships. The adoption of these digital tools allows their agents to move beyond administrative tasks, focusing instead on personalized guidance for Medicare, ACA coverage, and life insurance clients. According to Bryan W. Adams, CEO of Integrity, the collaboration supports Insurance Pro’s existing culture while providing the technological infrastructure necessary to sustain their current growth trajectory in the competitive insurance landscape.

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