St. John’s Athletics Unveils First Jersey Patch Deal with AlumniFi

The agreement, facilitated by Learfield’s St. John’s Sports Properties, represents one of the largest financial commitments in the department’s history. According to Vice President and Director of Athletics Ed Kull, the move is a direct response to the increasing pressure on colleges to generate revenue in a changing landscape. The partnership extends beyond branding, as AlumniFi plans to launch financial literacy workshops and career development sessions for student-athletes.

AlumniFi President and CEO April Clobes stated the deal aims to deepen the credit union's footprint in the New York region while supporting the broader university community. Beyond the uniforms, the company will secure a prominent role in gameday fan experiences, including the sponsorship of the upcoming men's basketball "white-out" event at Madison Square Garden. The collaboration also includes influencer marketing campaigns featuring select Red Storm athletes.